Lithuania
Bronze Award
Design
Corporate Brand Identity
- Client
- Citus
- Agency
- Imagine
The goal was to revive the 1970s cult classic, medical SPA "Nemunas", a symbol of Cold War monumentalism and grandeur in Lithuania. The repetitive lines in the logo’s monogram revisit the systematic style common to the 70’s Lithuanian architecture, while the illustrations celebrate the style of the modernist folklore lino cutting, the main cultural & artistic trend of that era.
Credits
- Creative Director
- Kristina Alijošiūtė
- Art Director
- Kristina Alijošiūtė
- Designer
- Ugnė Rėčkė
- Illustrator
- Lina Vyšniauskaitė
- Other
- Indrė Baltušė
- Video
- Šarūnas Apalainis