Winners

New Year's Eve Robbery

Gold Award

Brand Experience

New Use of Media

Silver Award

Brand Experience

PR / Events

Bronze Award

Integrated & Innovation

Branded Content

Client
Netflix + Hijos de Rivera / Estrella Galicia

"In a blend of fiction and reality, during the premiere of Berlin, we convinced nearly 6 million Spaniards that the necklace of Spain's top New Year's Eve hostess was stolen live on air. Social media erupted in disbelief, and a spot in the first ad break revealed the mastermind: Berlin, seen escaping disguised as a waiter, with the necklace hidden in an ice bucket filled with Estrella Galicia beer, sponsor of both the show and the event."

Credits

Art Director
Javier Fernandez