Spain
Gold Award
Brand Experience
New Use of Media
Silver Award
Brand Experience
PR / Events
Bronze Award
Integrated & Innovation
Branded Content
- Client
- Netflix + Hijos de Rivera / Estrella Galicia
- Agency
- CYW / Madrid
"In a blend of fiction and reality, during the premiere of Berlin, we convinced nearly 6 million Spaniards that the necklace of Spain's top New Year's Eve hostess was stolen live on air. Social media erupted in disbelief, and a spot in the first ad break revealed the mastermind: Berlin, seen escaping disguised as a waiter, with the necklace hidden in an ice bucket filled with Estrella Galicia beer, sponsor of both the show and the event."
Credits
- Art Director
- Javier Fernandez