To make the new release of NMD_R1 sneakers even more hyped and desired — they were presented as almost illegal. Ten days before, the release city was covered with strange, underground posters with only sneakers and a phone number on them. 2400 posters. 200 numbers. And only 20 right ones. Anyone lucky enough to find the proper poster and make a call, got a chance to visit the secret shop and buy desired NMD.