Because many pet owners deny their pets are overweight the message in this film takes a non-confrontational approach. Using gentle humour the film shows overweight pets struggling around the home before posing the simple question, 'Not in the shape they used to be?'. Then comes an invitation, 'Start their 10 week turnaround'. The final part of the message is a url where pet owners were able to sign up for a trial of Perfect Weight pet food.