Gun violence is a pressing issue in the U.S. with more than one mass shooting a day. Newtown Action Alliance aimed to raise awareness about the devastating impact that gun violence has on the daily life of every American. Following the traditional homecoming videos, “#NotComingHome" depicts a family torn apart by the loss of their child to gun violence. The film was broadcasted by CNN, gained over 500 million impressions and made gun violence a trending topic on Twitter.