ONE.OF.A.KIND (A MASTERCLASS ON BRAND STRATEGY) is an online course by Ulrike Hirtzberger. The course teaches the basics of brand strategy & combines theory with practice. A workbook documents the process. For the brand, an identity was created which deals in a playful way with the topic of brand strategy. 23 unusual still lifes were captured in videos as well as in images. A symbol made out of the initials of the brand name reflects the balanced still lifes. www.ooak.cc