A new sea food brand was created and placed on shelves of supermarkets in the coastal city of Anapa. Instead of food, the packages were filled with rubbish recovered from the sea off the coast of Anapa. The label design was made out of plastic bottles, cups, bags, cigarette stubs and tins, which were painted over with typographic colours and run through a linocut. The final images were photoshopped and used on the packaging.