Winners

Pohoda WITHOUT

Slovakia
G

Member Club Gold Award

Brand Experience

PR / Events

Client
Slovenská sporiteľňa
Agency
Zaraguza

Festivals are great, but they can never go without unnecessary problems - endless standing in lines, constantly searching with friends, annoying mosquitoes or lost things. Slovenská sporiteľňa addressed these problems at the largest Slovak festival and brought Pohoda WITHOUT worries. We have developed the topic of worryless festival into a number of activities that have provided visitors with a real festival well-being without worries and became TOM brand for attendees.

Credits

Creative Director
Michal Pastier
Art Director
Milan Maly
Copywriter
Eva Myjavcova
Strategy Director
Juraj Pobjecký