The first ever Pride Parade in Tbilisi, Georgia was planned for July 5, 2021. But thousands of far-right protesters blocked the streets, raided organizers’ offices, and beat up 53 brave journalists reporting from location. One of them died a few days later. TV Formula broke the silence with a loud, supportive message “love will win” in unignorable form - TV rainbow (no signal screen) in pride colors. It aired for days to follow, reaching hundreds of thousands of viewers.