Austria
Silver Award
Design & Craft
Packaging
Nomination
Design & Craft
Illustration and Photography
- Client
- Parzefall
- Agency
- Riebenbauer Design
The studio created a packaging for Rauwolf coffee, roasted in Austria. The name refers to a botanist who was the first European to taste coffee and describe its flavour. One could even say, he was the first barista. The agency designed a packaging that stands out for its visual concept: The flavours and tastes of the different kinds of coffee are defined by illustrations of fictitious plants on a botanic background. It also has a natural look and haptic.
Credits
- Art Director
- Katharina Griesbacher
- Designer
- Richard Oberriedmüller
- Graphics
- Manuela Neuner
- Photographer
- Patrick Tafner
- Marketing Director
- Michael Parzefall