Winners

Rauwolf

Silver Award

Design & Craft

Packaging

Nomination

Design & Craft

Illustration and Photography

Client
Parzefall

The studio created a packaging for Rauwolf coffee, roasted in Austria. The name refers to a botanist who was the first European to taste coffee and describe its flavour. One could even say, he was the first barista. The agency designed a packaging that stands out for its visual concept: The flavours and tastes of the different kinds of coffee are defined by illustrations of fictitious plants on a botanic background. It also has a natural look and haptic.