Winners

Recipes Rewritten - Swiss Cancer League

Bronze Award

Interactive & Mobile

Interactive & Mobile for Non-profit/Public Service/NGO

Bronze Award

Integrated & Innovation

Integrated and Innovation for Non-profit/Public Service/NGO

Client
Krebsliga Schweiz

In Switzerland 4.3% of the population are confronted with a cancer diagnosis. For 2 out of 3 of those affected, cancer leads to a change in the sense of taste – eating becomes a nightmare and trough this, it causes additional suffering (social isolation). With "RECIPES rewritten" we wanted to draw attention to the issue in a creative experiment. We asked three famous chefs to adapt their signature recipes to the taste-changes of cancer patients.

Credits

Art Director
Mathias Kröbl
Director of Photography
Lucas Steiner
Graphics
Roland Szabo
Production Company
atem collective
PR Direction
Martin Hofer