Winners

Recruitment Campaign "Sounds odd, makes happy."

Bronze Award

Interactive & Mobile

Social Media Campaigns

Client
Bundesverband Farbe Gestaltung Bautenschutz

Fewer and fewer young people opt for skilled trades, including the decorating profession, which has a negative image of being dirty, undemanding, and under-recognized. The use of impactful images, surprising perspectives, and acoustic experiences focuses on the sensual side of the profession. Sounds odd, makes happy.

Credits

Creative Director
David Stadtmüller
Executive Creative Direction
Alf Frommer
Consulting & Online Marketing
Anne Kautz
Polina Sereda
Consulting
Tessa Ludolph
Video Editing
Dominik Lehmann