Germany
Bronze Award
Interactive & Mobile
Social Media Campaigns
- Client
- Bundesverband Farbe Gestaltung Bautenschutz
- Agency
- Ressourcenmangel GmbH
Fewer and fewer young people opt for skilled trades, including the decorating profession, which has a negative image of being dirty, undemanding, and under-recognized. The use of impactful images, surprising perspectives, and acoustic experiences focuses on the sensual side of the profession. Sounds odd, makes happy.
Credits
- Creative Director
- David Stadtmüller
- Copywriter
- Maximilian Grundler
- Executive Creative Direction
- Alf Frommer
- Consulting
- Tessa Ludolph
- Video Editing
- Dominik Lehmann