Storia.ro, a real estate platform that locally adapted the Danish concept of "hygge" for socially isolated Romanians during the pandemic and inspired them to bring this concept into their homes when changing or improving them. The campaign consisted of video content and constant conversation with consumers. At the same time, the dedicated microsite and social media channels received a wealth of inspiring content. Finally, thanks to the community's help, the right word in Romanian was found –"biniște"!