Sacher is more than a brand, it is part of Austrian culture. It all started with the original Sacher Torte in 1832 and it is still an essential part of the Sacher DNA. In the Redesign everything is based on the shape of the original Sacher Torte. From the logo to a specially developed font: the Sacher Original Sans. Dozens of original Sacher cakes were scanned to measure their specific circular shapes. Alternative Glyphs create a varied typeface.