The ice-cream brand Sammontana reduced the environmental impact of the Jova Beach Party – the tour organized by the popstar Jovanotti – through a revolutionary way of recycling plastic. The first phase consisted of developing a machine capable of shredding, melting down and turning plastic into a filament for 3D printing through a single-production process. The machine transformed used plastic into a limited edition of 1000 music records sold online, with proceeds going to the WWF.