To draw an analogy with the Galaxy S8 as a new iconic design on the Swiss market, the device was launched on the same day that Switzerland’ s biggest daily newspaper underwent a complete redesign. The message “the Samsung Galaxy S8 is synonymous w/ revolutionary design” reached 4 million contacts, and sales for the Galaxy S8 were up more than 40% compared to the S7 launch, seeing Samsung overtake Apple for the first time in Switzerland.