Winners

Samsung YouTube TV

Russia

Nomination

Integration & Innovation

Content Ideas

Client: Samsung Mobile
Agency: JAMI & Zebra Hero

Our task was to relaunch the Samsung Russia YouTube channel and make it popular among millennials and Generation Z. Another goal was to draw the attention of the audience to the launch of the new Galaxy S7 and S7 Edge series. Samsung YouTube TV – a real television within YouTube, yet all the shows are chosen by viewers!

Credits

Copywriter: Elnara Ialaltdinova; Anastasiya Dunaeva; Julia Frolova
Film Director: Andrey Paukov
Agency Producer: Lena Samoilova; Dzhamilya Shayhutdinova
Art Director: Vitaly Tsygankov
Creative Director: Artem Tsaregorodtsev; Ivan Dyachenko
Designer: Mariya Kupriyanova; Dimitry Kornienko
Production Company: Zebra Hero
PR Director: Sergey Maslennikov
Producer: Andrey Dementiev