Winners

Self-Isolation Index

Silver Award

Integrated & Innovation

Best Use of Data

Bronze Award

Interactive & Mobile

Data Visualisation

Bronze Award

Integrated & Innovation

Integrated Campaigns for Commercial Brands

G

Member Club Gold Award

Integrated & Innovation

Integrated Campaigns for Commercial Brands

G

Member Club Gold Award

Integrated & Innovation

Best Use of Data

During the first wave of Covid in Russia it appeared that Yandex could measure the city activity level by comparing trends of how people were using its services before and during the pandemic. This discovery enabled creation of the Self-Isolation Index – a 0 to 5 grade scale, based on the anonymous data from 24 Yandex apps, used daily by 60% of Russians. The Index was measured live for 173 cities with over 100k citizens and placed on the most visited web page in Russia.

Credits

Creative Director
Alexandra Novohatskaya
Agency Producer
Inna Omelchenko
Head of Content Services
Tonia Samsonova
Head of Search Functionality Department
Andrey Plakhov
Head of Data Journalism Group
Igor Loshchits
Head of Communications
Denis Novikov
Director of Marketing Operations
Petr Abroskin