Silver Award
Integrated & Innovation
Best Use of Data
Bronze Award
Interactive & Mobile
Data Visualisation
Bronze Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
Member Club Gold Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
Member Club Gold Award
Integrated & Innovation
Best Use of Data
- Client
- Yandex
During the first wave of Covid in Russia it appeared that Yandex could measure the city activity level by comparing trends of how people were using its services before and during the pandemic. This discovery enabled creation of the Self-Isolation Index – a 0 to 5 grade scale, based on the anonymous data from 24 Yandex apps, used daily by 60% of Russians. The Index was measured live for 173 cities with over 100k citizens and placed on the most visited web page in Russia.
Credits
- Creative Director
- Alexandra Novohatskaya
- Art Director
- Vasilii Ovchinnikov
- Agency Producer
- Inna Omelchenko
- Head of Content Services
- Tonia Samsonova
- Head of Search Functionality Department
- Andrey Plakhov
- Head of Data Journalism Group
- Igor Loshchits
- Head of Communications
- Denis Novikov
- Director of Marketing Operations
- Petr Abroskin