In 2015, Emirates became the main sponsor of SL Benfica. We wanted to be more than a name on a jersey and show SL Benfica fans the kind of brand they were teaming up with. Minutes before a big SL Benfica match, 8 Emirates cabin crew members entered the pitch and surprised 65 thousand fans with a unique and entertaining pre-match safety demonstration. In one week, the video that captured the moment made the news and reached 50 million fans all around the world.