Winners

smart ebike "I skip leg Day"

Silver Award

Film & Radio

Any Other

Client
Mercedes-Benz Cars Vertrieb Deutschland | Mercedes-Benz Cars Vertrieb Deutschland

Who says you need big thighs to enjoy a bike tour? The smart ebike’s motor supplies support for effortless driving. We delivered this message in an entertaining music video and spread it via social media. The clip jumps on board of the popular internet meme, “Never skip leg day”which pokes fun at disproportionate wannabe bodybuilders with skinny legs. In our film, though, they sing with confidence: "I skip leg day!" Why? Because they ride an ebike.

Credits

Art Director
Shelley Lui
Copywriter
Timo Fiebig
Director of Photography
Carlo Jelavic
Film Director
Tobias Perse
Production Company
Bigfish Filmproduktion GmbH
Chief Creative Officer
Wolfgang Schneider
Creative Managing Director
Jan Harbeck
Executive Creative Director
Ton Hollander
Post Production Company
nhb Berlin