Germany
Silver Award
Film & Radio
Any Other
- Client
- Mercedes-Benz Cars Vertrieb Deutschland | Mercedes-Benz Cars Vertrieb Deutschland
- Agency
- BBDO Berlin GmbH| BBDO Berlin GmbH
Who says you need big thighs to enjoy a bike tour? The smart ebike’s motor supplies support for effortless driving. We delivered this message in an entertaining music video and spread it via social media. The clip jumps on board of the popular internet meme, “Never skip leg day”which pokes fun at disproportionate wannabe bodybuilders with skinny legs. In our film, though, they sing with confidence: "I skip leg day!" Why? Because they ride an ebike.
Credits
- Art Director
- Shelley Lui
- Copywriter
- Timo Fiebig
- Director of Photography
- Carlo Jelavic
- Film Director
- Tobias Perse
- Production Company
- Bigfish Filmproduktion GmbH
- Chief Creative Officer
- Wolfgang Schneider
- Creative Managing Director
- Jan Harbeck
- Executive Creative Director
- Ton Hollander
- Post Production Company
- nhb Berlin