Winners

St. Pauli Peeback

Nomination

Promotions & New Media

Ambient Media

Client
IG St. Pauli / BID Reeperbahn+

With over 20 million visitors, St. Pauli, is one of Germany’s most famous party districts. Urinatig in public is locally considered a huge problem. It ruins the district’s image and pisses off local residents. So a very direct solution was found to the problem of people who pee against these walls. A super-hydrophobic coating was applied to highly frequented walls. The coating is so water-repellent that urine splashes back.

Credits

Art Director
Felipe Franco
Copywriter
Philipp Hentges
Designer
Axel Halasz
Production Company
Markenfilm Crossing
Sound Designer
Hannes Hönemann
Account Management
Nicole Grupski
Executive Producer
Oliver Hack