Germany
Nomination
Promotions & New Media
Ambient Media
- Client
- IG St. Pauli / BID Reeperbahn+
- Agency
- Publicis Pixelpark
With over 20 million visitors, St. Pauli, is one of Germany’s most famous party districts. Urinatig in public is locally considered a huge problem. It ruins the district’s image and pisses off local residents. So a very direct solution was found to the problem of people who pee against these walls. A super-hydrophobic coating was applied to highly frequented walls. The coating is so water-repellent that urine splashes back.
Credits
- Art Director
- Felipe Franco
- Copywriter
- Philipp Hentges
- Designer
- Axel Halasz
- Production Company
- Markenfilm Crossing
- Sound Designer
- Hannes Hönemann
- Account Management
- Nicole Grupski
- Executive Producer
- Oliver Hack
- Producer
- Susan Barenberg