Sveta Display Bold was developed as its central branding device for ‘Tallinn Music Week 2018’. With the focus on space-saving and unique visual aesthetics for large display uses, it combines thin horizontal forms with contrasting verticals and includes the Cyrillic alphabet and various diacritical symbols and glyphs. The typeface is based on a tent, which the typical festivalgoer sleeps in, thus linking it to its end use and digital printing method.