Winners

Tearytales by Tempo

Bronze Award

Integrated & Innovation

Branded Content

Client
Tempo

Women cry on average 45 times per year. Men only 6. But this difference only arises from the teenage years. Why? Because machismo culture is still a common cultural phenomenon and there is a strong stigma about male tears. Tempo presents the TearyTales: 3 audio stories that aim to teach boys they can cry and it’s actually good for them. Because tears are the most powerful magic to understand our emotions and others’. And eventually, be happy.

Credits

Creative Director
Agenzia DLV BBDO
Giulia Ricciardi
Barbara Valtolina
Film Director
Davide Belingheri
Production Company
José Bagnarelli
Programmer
Claudio Fedel
Head of Digital and Innovation
Paul Tapia
Account Supervisor
Alberto Marzo
Social Media Manager
Novella Troianiello
Head of Social
Andrea Quarini