Italy
Bronze Award
Integrated & Innovation
Branded Content
- Client
- Tempo
- Agency
- dlvbbdo spa
Women cry on average 45 times per year. Men only 6. But this difference only arises from the teenage years. Why? Because machismo culture is still a common cultural phenomenon and there is a strong stigma about male tears. Tempo presents the TearyTales: 3 audio stories that aim to teach boys they can cry and it’s actually good for them. Because tears are the most powerful magic to understand our emotions and others’. And eventually, be happy.
Credits
- Copywriter
- Riccardo Stazione
- Film Director
- Davide Belingheri
- Production Company
- José Bagnarelli
- Programmer
- Claudio Fedel
- Head of Digital and Innovation
- Paul Tapia
- Account Supervisor
- Alberto Marzo
- Social Media Manager
- Novella Troianiello
- Head of Social
- Andrea Quarini