Finland
Gold Award
European Best Young Creative
Communication Ideas
- Client
- Taru Nyman | Heidi Pihlaja | Football Association of Finland
- Agency
- TBWA\Helsinki| Tuomas Karvonen
To make football more accessible to young girls with an immigrant background, the National League of Finland, the Football Association of Finland, and Nike donated a Nike Pro sport hijab to every female player in the country who wanted one in the spring of 2021. Since the end of 2021, this became standard practice and every football club in the country has been able to order sport hijabs for their players from FA for free.
Credits
- Art Director
- Nelli Immonen
- Designer
- Lara Ala-Olla
- Strategist
- Saana Simander
- The design was also influenced by
- Ellen Lindbom
- Emmi Paajanen
- Sami Kelahaara
- Nazirah Ashari
- Sara Salmani
- Tyler Okonma
- Malcolm McCormick
- Kanye West
- Miro Olsoni