Winners

The Equal Kit

Gold Award

European Best Young Creative

Communication Ideas

Client
Taru Nyman | Heidi Pihlaja | Football Association of Finland

To make football more accessible to young girls with an immigrant background, the National League of Finland, the Football Association of Finland, and Nike donated a Nike Pro sport hijab to every female player in the country who wanted one in the spring of 2021. Since the end of 2021, this became standard practice and every football club in the country has been able to order sport hijabs for their players from FA for free.