Winners

The First WhatsApp Bar in The World

Portugal

Nomination

Interactive & Mobile

Social Media Campaigns

G

Member Club Gold Award

Interactive & Mobile

Social Media Campaigns

Client
Jameson

A bar on WhatsApp, with tables, a barman and, of course, drinks. It all started on a website where a group of four friends could register and book a table. Then, the barman would invite them to the App and open the doors of the world’s first WhatsApp Bar. Through daily challenges, the groups would win emojis, which they could exchange for gifts and drinks. The tables scoring the highest points were offered invitations to Jameson St. Patrick’s Festival.

Credits

Creative Director
Ruben Andrade
Copywriter
Fernando Silva