Winners

The Llama Drama

Silver Award

Film & Audio

Online Videos

Client
Robert Bosch GmbH

The Bosch’s high-performance wiper blades can cope with anything: rain, snow and even llama spit. This campaign consists of an 80-sec video, turning the currently most famous animal on the Internet into an evil stalker. It’s the story of a man who is followed by a spitting llama. He finally defeats the animal in his car – thanks to Bosch wiper blades. In the first few weeks alone, the video reached over 7 million users.