Gold Award
Interactive & Mobile
Place-specific Experiences
- Client
- Zalando
Fashion always conveys the same image: tall, thin, young. Zalando has a different vision&wanted to show that fashion knows no size, figure type or age. Zalando therefore engaged the smallest, curviest&oldest model in the world: the Venus of Willendorf. The oldest preserved female statue received customized looks from Zalando, presenting them within the regular exhibition at the Natural History Museum. For 1 week, visitors could experience the sign for body&age positivity
Credits
- Creative Director
- Sebastian Kaufmann
- Art Director
- Mario Goldsteiner
- Graphics
- Viktoria Mannsberger
- Other
- Alicia Rocki
- Client Director
- Bianca Schediwy
- Stylistin
- Alexandra Elsbacher