"The Perpetual Journey" is a classic point & click adventure game in the style of Monkey Island or Day of the Tentacle that allows a deep dive into the IWC brand and heritage. The main character of the game is the most famous watchmaker of the present time, 86-year-old Kurt Klaus. This game is his story. And it happened pretty much ... not exactly like this. Released in 5 episodes within the IWC app, "The Perpetual Journey" provided a long-lasting brand experience.