Briefing: YouTube, Vimeo, Instagram. Music videos can be found everywhere. Clicked by millions of people. But non of these plays will bring you to the top of the charts. Our task: to bring Universal’s artist CRO and his latest song on the top of the charts. Idea: We created an innovative music video that was exclusively released on the biggest music platform worldwide: Spotify. Thanks to a smart hack we pushed CRO further up the charts with every single videoplay.