Winners

The Step Cracker

Bronze Award

Film & Audio

Film & Audio for non-profit/public service/NGO

Client
Associação Salvador

To break the accessibility deficit in most stores, Hotels and restaurants throughout Portugal (more than 90% don’t have access), no one better than a paraplegic dancer to demonstrate how a ladder or a small step can be a barrier in her/his life. And that you need help to break it. After the launch, access to the associacaosalvador.com site tripled afterwards. The site has the information that a business owner needs to make the transformation in his business.

Credits

Art Director
Sérgio Lobo
Copywriter
Nuno Leal
Production Company
78 Filmes
Chief Creative Officer
Lourenço Thomaz