Portugal
Bronze Award
Film & Audio
Film & Audio for non-profit/public service/NGO
- Client
- Associação Salvador
- Agency
- Dentsu Creative Portugal
To break the accessibility deficit in most stores, Hotels and restaurants throughout Portugal (more than 90% don’t have access), no one better than a paraplegic dancer to demonstrate how a ladder or a small step can be a barrier in her/his life. And that you need help to break it. After the launch, access to the associacaosalvador.com site tripled afterwards. The site has the information that a business owner needs to make the transformation in his business.
Credits
- Art Director
- Sérgio Lobo
- Copywriter
- Nuno Leal
- Production Company
- 78 Filmes
- Chief Creative Officer
- Lourenço Thomaz