Winners

The Unbreakable

Bronze Award

Integrated & Innovation

Integrated Campaigns for Commercial Brands

Client
Toyota Motor Italy

An original connection between Italian talent and Japanese tradition designed to renew the partnership between Toyota and the Olympic and Paralympic Committee through the celebration of courage: seven sports champions, all members of the Toyota Team, reveal the most demanding challenge they had to face to become Unbreakable.

Credits

Creative Director
Fabrizio Caperna
Art Director
Giambattista Menna
Director of Photography
Andrea Rainoldi
Film Director
Giovanni Bedeschi
Production Company
Bedeschifilm
Account Director
Marco Marinucci
Account Supervisor
Paola Giordo