Outdoor advertising in Europe is responsible for an estimated 9,036,000 kg of C02 annually (Sources; Eyetease, European Commission). So to highlight the Zero Carbon credentials of Volkswagen’s all electric ID.3 and ID.4, we wanted to create an advert as sustainable as the vehicles themselves. So we hand-drew, in pencil, in-situ an entire 48 sheet billboard containing Zero Carbon… apart from the pencil.