Winners

There's Nothing Comic About Dyslexia

Gold Award

Design

Typography

Gold Award

Integrated & Innovation

Integrated and Innovation for non-profit / public service / NGO

Silver Award

Print & Outdoor

Direct Marketing

Silver Award

Print & Outdoor

Print & Outdoor for non-profit / public service / NGO

Bronze Award

Design

Graphic Communication

By using Comic Sans as the hero of our direct campaign, we were guaranteed to grab the attention of the people who can influence change when it comes to design inclusivity. The campaign uses the most hated font by the design world, which also happens to be the most favoured font by dyslexic people, to challenge designers to bridge the gap between aesthetics and function. And that is by creating fonts that are both dyslexia-friendly and beautiful at the same time.