The world’s first all-purpose wall plug came out in 1973. To show tradesmen that they can still rely on the original 43 years later, a special packaging concept was developed. An innovative product that visually resembles a metal weight and shows at first glance the maximum weight each wall plug can hold. The greater its strength, the bigger the packaging. In the end, even the packaging is held on the store shelf by an all-purpose wall plug.