Russia
Nomination
Design & Craft
Corporate Brand Identity
- Client
- Tretyakov Gallery
- Agency
- ONY Agency
Famous Tretyakov Gallery covers almost a millennium of Russian art and history. The gallery today is evolving: from the traditional format of classical art museum to a new modern space. The new image of the gallery required a new universal sign. The solution came with a living letter "T" which laid the foundation for the new flexible visual language of Tretyakovka as a “window”. This window opens to reveal painting, sculpture, installation, and actual people.
Credits
- Brand Strategy
- Anna Petrushina