Tröösik is the most instagrammed gummy candy in Lithuania. Targeted to teen audience it had to grab attention in pretty busy candy shelves. Inspired by the famous phrase "Eat my shorts" we created gummy candies shaped like various underwear styles. Name Tröösik comes from slang word "triusikai" meaning underwear. To make concept work we also created packaging looking like a washing machine. See through window gives a clear glimpse at the packaging contents and choices.