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Czech Republic
Shortlist
Brand Experience
PR / Events
Shortlist
Integrated & Innovation
Branded Content
- Client
- Kaufland
TurboKaddy started as a joke and so-called MEMErch. It went viral among esports fans and soon players started bringing signs to events demanding it. With Braasi Industry, Kaufland and SINNERS Esports we designed and produced 50 of them. All proceeds from sales and the charity stream went to support seniors through Ježíškova vnoučata. With TurboKaddy, we even broke the record for charity stream on Twitch and the youth community contributed over 1mil. CZK to the seniors.
Credits
- Creative Director
- Ivan Soukup
- Photographer
- Pavel Hejny