Winners

Ultrasonic Maffia Call

Silver Award

Print & Outdoor

Special Outdoor

Silver Award

Interactive & Mobile

Place-specific Experiences

Bronze Award

Brand Experience

New Use of Media

Client
Joyn GmbH

In 2020, the streaming platform Joyn released the second season of the crime series Mocro Maffia. But how to win over new viewers? People waiting at a bus stop were placed directly into the series. Out of nowhere, a gangster appeared on their smartphone. This was made possible by a security breach in smartphones that hacks their voice assistants with ultrasound and activates FaceTime unnoticed. This technology was used to create the gateway for new series fans.

Credits

Production Company
Markenfilm Hamburg GmbH
Kolle Rebbe Studios
German Wahnsinn GmbH
Vice President Marketing
Richard Biller
Senior Creation Marketing Manager
Isabell Hein
Account Supervisor
Antje Dorenbusch
Account Manager
Marc Hughes
Photography Assistent Producer
Ole Bernhardi
Motion Design
Falko Tilgner