Germany
Silver Award
Print & Outdoor
Special Outdoor
Silver Award
Interactive & Mobile
Place-specific Experiences
Bronze Award
Brand Experience
New Use of Media
- Client
- Joyn GmbH
- Agency
- Kolle Rebbe GmbH
In 2020, the streaming platform Joyn released the second season of the crime series Mocro Maffia. But how to win over new viewers? People waiting at a bus stop were placed directly into the series. Out of nowhere, a gangster appeared on their smartphone. This was made possible by a security breach in smartphones that hacks their voice assistants with ultrasound and activates FaceTime unnoticed. This technology was used to create the gateway for new series fans.
Credits
- Director of Photography
- Alexander Hildenberg
- Alex Moll
- Julia Hütter
- Marius Fischer
- Dustin Rasimowicz
- Marvin Bruns
- Christopher Kerhahn
- Vice President Marketing
- Richard Biller
- Senior Creation Marketing Manager
- Isabell Hein
- Account Supervisor
- Antje Dorenbusch
- Account Manager
- Marc Hughes
- Photography Assistent Producer
- Ole Bernhardi
- Model
- Badasar Calbiyik
- Motion Design
- Falko Tilgner