Russia
Nomination
Integration & Innovation
Best Use of Technology
- Client
- Utair Airlines
- Agency
- Friends Moscow
Conventional wisdom states that in order to experience genuine emotions, you have to go to ‘places where no one expects you’: foreign countries and unexplored lands. In fact, the complete opposite is true: nothing holds such a firm and stable emotional hold over us as places and people from our childhood. This was confirmed not as empty statement but as a scientific fact.
Credits
- Creative Director
- Mikhail Grigorovich
- Copywriter
- Albert Urchukov
- Account Director
- Ksenia Ferapontova
- Head of Strategy
- Dmitry Saveliev