Russia
Silver Award
Print & Outdoor
Magazine & Trade Advertising
Nomination
Print & Outdoor
Poster Advertising
- Client
- Utair airlines
- Agency
- Friends Moscow
80% of passengers flying Utair were born outside of Moscow. Each one of them has a special place where they are needed. One passenger has left behind a provincial house for the city. Another, his grandmother’s village on the Volga, where he spent his summers. Someone else has a former co-worker, a member of a football club, or a childhood friend who moved to a bigger city. The doors for these special people are always open.