How do you launch a V-day menu with a next to nothing budget and only 3 restaurants? In Romania, the land of traditional families, where V-Day messages are done the Hallmark way. Where no one talks about how love is f***ed up. You take the love-hate relationship between BK, McDonald's and KFC and put it on display. The aftermath? 1/10 Romanians reached, and while over 900 brands interacted with the post, every agencies clients were asking for "something like BK did".