Germany
Nomination
Print & Outdoor
Magazine & Trade Advertising
- Client
- Vector Informatik GmbH
- Agency
- Publicis Pixelpark
Vector is a top employer in the IT sector and a partner to the automotive industry - but virtually unknown among career starters. The aim: Give the Vector employer brand a striking appeal that speaks directly to IT talents. Applicants: we’re cracking the code! The first recruitment communication campaign that speaks directly to young IT developers in their programming language of choice: from Java to C++. A campaign which comes across as a dialog between experts.
Credits
- Creative Director
- Manfred Feiger
- Art Director
- Maja Lindemann
- Copywriter
- Reini Putscher
- Executive Creative Director
- Stephan Ganser
- Account Director
- Beate Ernst
- Junior Account Executive
- Christa Dünkel
- Manager Marketing Communication
- Ronald Lindner