Winners

Vector Coded Ads

Nomination

Print & Outdoor

Magazine & Trade Advertising

Client
Vector Informatik GmbH

Vector is a top employer in the IT sector and a partner to the automotive industry - but virtually unknown among career starters. The aim: Give the Vector employer brand a striking appeal that speaks directly to IT talents. Applicants: we’re cracking the code! The first recruitment communication campaign that speaks directly to young IT developers in their programming language of choice: from Java to C++. A campaign which comes across as a dialog between experts.

Credits

Creative Director
Manfred Feiger
Art Director
Maja Lindemann
Copywriter
Reini Putscher
Executive Creative Director
Stephan Ganser
Account Director
Beate Ernst
Junior Account Executive
Christa Dünkel
Manager Marketing Communication
Ronald Lindner