VinziRast is one of Austria's most important institutions for the homeless. This campaign helped to raise awareness of their plight and to encourage donations. Pieces of cardboard were used to create life-size human figures, each one telling the true story of someone who found a home after spending time on the street. Fragile but full of pride, the artworks formed the heart of the campaign, accompanied by audio stories and by out-of-home and digital ads.