The launch of “Wild Delivery”, a unique restaurant where campaign participants could order food for rare animal species. Its geography was broad: the Arctic, the Altai mountains, the Amur region, the Caucasus and Central Asia. All the funds for the dishes ordered were directly wired to the World Wildlife Fund. The menu featured 21 items, each of which featured a description of the animal the participant was helping. A total of 1,769 campaign participants collected 6,250 euros.