The history of Landsvirkjun's logo, made by Ágústa P. Snæland, spans 5 decades. This new iteration is brought closer to the Snæland's original ideas and made to adapt the brand to modern media usage. The new logo features Landsvirkjun's new typeface, LV Sans, designed specifically for Landsvirkjun based on it's characteristics. The brand colours were carefully selected to work well with both digital and printed media alike.