In 2018, Slovaks owed, on average, more money than they were able to save. One of the reasons was their obsession with instant gratification and impulsive online shopping. To promote savings and deposit products for the VUB bank in Slovakia, a browser plugin was launched that inserts next to every “Add to Cart” a “Rather save” button. When installed, it is displayed next to every single item on the most used e-shops in Slovakia.