United Kingdom
Grand Prix
Gold Award
Brand Experience
Live Stunts Brand Activation
Gold Award
Brand Experience
Branded Spaces
Gold Award
Integrated & Innovation
Integrated and Innovation for non-profit / public service / NGO
Bronze Award
Interactive & Mobile
Interactive & Mobile for non-profit / public service / NGO
- Client
- NHS Blood & Transplant
While 233 children are on the waiting list for an organ transplant, in 2021/22 there were just 40 donors. To give every child on the waiting list a better chance of finding a lifesaving donation, the campaign urgently needed to raise awareness and encourage families to join the NHS Organ Donor Register.
Credits
- Creative Director
- Chermine Assadian
- Designer
- Jacqui Stecher