Portugal
Bronze Award
Integrated & Innovation
Best Use of Technology
- Client
- Amorim Cork Flooring
- Agency
- Stream and Tough Guy
To walk on cork is to “Walk on Amazing”. Based on this concept, we recreated the surface of Mars, on Earth, and invited former NASA astronaut Scott Kelly to be the 1st to walk on it. Real images of Mars captured by orbiting satellites and the Mars Rover were recreated in 3D and then printed over a 600 square meters area of cork flooring. At the time, ACF had 17,000 floor designs in its portfolio; now it has 17,001: Mars. A design which can now also be purchased online
Credits
- Creative Director
- Miguel Durão
- Copywriter
- Miguel Durão
- Director of Photography
- Leandro Ferrão
- Film Director
- Rui Vieira
- Other
- Rita Nazário
- Planning Director
- João Ribeiro
- Planner
- Nicolas Grassi