Winners

Walk On Amazing

Bronze Award

Integrated & Innovation

Best Use of Technology

Client
Amorim Cork Flooring

To walk on cork is to “Walk on Amazing”. Based on this concept, we recreated the surface of Mars, on Earth, and invited former NASA astronaut Scott Kelly to be the 1st to walk on it. Real images of Mars captured by orbiting satellites and the Mars Rover were recreated in 3D and then printed over a 600 square meters area of cork flooring. At the time, ACF had 17,000 floor designs in its portfolio; now it has 17,001: Mars. A design which can now also be purchased online

Credits

Creative Director
Miguel Durão
Copywriter
Miguel Durão
Director of Photography
Leandro Ferrão
Film Director
Rui Vieira
Planning Director
João Ribeiro