Saint Petersburg is a very rainy city. It has almost 300 cloudy days per year. A new chain of bakeries was created to lend a touch of sunlight to St. Petersburg’s citizens. The basis for the graphics is warm sunlight in the form of loaves of silhouette bread. The light is used for bakeries’ wall decoration, the menus, the signboards and all the printed materials. A huge lamp also projects giant silhouette loaf on to the building’s façade.