Brief: Welti-Furrer is a leading company for fine art transports (since 1838). The brand should be promoted to museums, galleries, curators, artists and collectors. Idea: Iconic rooms from different art epochs are shown as they would look after a move or before a move-in: completely empty. For example, Vincent van Gogh's bedroom in Arles, painted 1889. Media: Billboards and posters around «Art Basel» in Switzerland. «Art Basel» is the world’s largest art fair.